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Duomark Digital

Media Placement

Your Name in the Media, Placed with Purpose

A mention in the media builds credibility ordinary ads cannot buy. We help shape a story worth covering and place it in the right channel: press, advertorial, TV, podcast, and KOL. Honest about what can be guaranteed and what cannot.

jasa press release

A placement menu, not one uniform package

Each channel has a different strength and purpose. Here is the menu, with what each one is for and when to use it. We compose the mix around your goal, not the other way around.

Press Release / PR

An editorial story written to be newsworthy, then pitched to newsrooms. Third-party credibility, not paid advertising.

best for: launches, funding, official milestones

Advertorial

A clearly labeled sponsored article. You fully control the message, and placement is certain because it is paid.

best for: long messages that must publish for certain

Banner / Display

Visual ad space on media sites for reach and brand recall. Billed per impression or per period.

best for: brand awareness and broad reach

TV & Broadcast

Interview segments or coverage on television and broadcast channels. Large reach with visual authority.

best for: mass audiences and a spokesperson figure

Podcast

A deep-dive audio interview. Long listening time builds trust in your figure and story.

best for: niche audiences and a personal narrative

KOL & Influencer

Placement through figures with a relevant audience. A voice their community already trusts, not a media logo.

best for: conversion and community trust

Our Media Partners

A National Media Network

Your release is distributed through a national media network, from general news portals to business and English-language outlets. The list below shows the kind of outlets we reach, and the selection is matched to your audience and budget.

Kompas.com
Detik.com
Tempo.co
CNN Indonesia
CNBC Indonesia
Liputan6
Tribun News
ANTARA
Republika
Bisnis Indonesia
Kontan
Media Indonesia
Suara.com
Kumparan
IDN Times
The Jakarta Post

seperti apa hasil press release

What the result you receive looks like

Not a verbal promise. In the end you hold a published clipping you can share and archive. This is a sample anatomy of one clipping, with the media name intentionally left blank as a placeholder.

Illustration · sample deliverable
What the result you receive looks like
Clipping sectionSample content
Media nameNational Media (placeholder)
DeskBusiness / Technology
Headline"[Brand] Expands Services into a New Market"
DatelineJakarta, [publish date]
Lede paragraphThe story angle summarized in 2-3 sentences
Brand linkNames the brand, link per newsroom policy
ArchivePermanent link + screenshot for the report

berapa lama proses press release

From brief to published

For editorial placement, the publish schedule sits with the newsroom, not us. Here is the honest flow with the artifact you hold at each stage. We do not promise a publish date we cannot control.

Minggu 1

Brief & story angle

We dig out what is genuinely newsworthy about your business, then set the angle and the most relevant channel list.

story angle + target channel list

Minggu 1-2

Writing & editing

The piece is written in a journalistic style, not a brochure, then you review and approve it before it leaves our desk.

final draft ready to pitch

Minggu 2-4

Pitching & distribution

The piece is pitched to newsrooms or distributed through the agreed channels. For paid placement, publishing is certain. For pure editorial, newsroom interest is not guaranteed.

per-channel status confirmation

Setelah terbit

Clipping & reporting

Every placement that goes live is collected as a clipping with link and screenshot, summarized into one report.

clipping report + link archive

apakah pr worth it untuk bisnis

What PR can and cannot prove

PR is powerful, but it is not the right tool for every goal. Before you spend, here is what needs straightening out so expectations are right.

"One placement and I rank first on Google"

Not quite. A media mention can strengthen authority and lift brand search, and some links help SEO. But rankings depend on many factors. PR supports SEO, it does not replace it.

"So publishing in the outlet I want is guaranteed"

Only for paid placements like advertorials and banners. For pure editorial coverage, the decision sits with the newsroom. We chase the best opportunities and are honest about the odds, but we cannot buy an editorial decision.

"I want to see direct ROI from one placement"

PR works on trust and awareness, effects that compound and are hard to attribute to a single sale. We measure through honest proxies: brand-search lift, referral traffic, and mentions. If you need fast, directly measurable conversions, ads fit better.

"Just once, then done"

One placement is a moment, not a machine. Credibility builds from consistent presence in the right channels over time. We design a rhythm, not a single burst that is quickly forgotten.

pertanyaan soal jasa media placement

Honest questions about media placement

can duomark guarantee my story will be published

It depends on the type. For paid placements like advertorials and banners, yes, publishing is certain because it is bought space. For pure editorial coverage, no. That decision belongs to the newsroom, and anyone who guarantees it should make you suspicious. What we guarantee is a newsworthy piece and a serious pitch.

what is the difference between a press release and an advertorial

A press release is a story pitched to newsrooms in the hope of editorial coverage, so its credibility is high but publishing is not guaranteed. An advertorial is a paid, sponsor-labeled article: you fully control the message and placement is certain. Both are useful for different goals.

do media backlinks help my seo

It can help, but do not make it the only reason. Some outlets give do-follow links, some mark them no-follow per policy, and that is outside our control. The bigger value of PR is the lift in authority and brand search. If your main goal is purely links, we will say plainly that other SEO tactics may be more efficient.

how long until my story is published after the brief

Writing and editing usually take 1-2 weeks, then pitching and distribution 2-4 weeks. For paid placements the date can be fixed. For editorial, the publish schedule sits entirely with the newsroom and can be sooner or later. We do not promise a date we cannot control.

how do you measure the results of media placement

We do not pretend a single placement converts into a tidy sales figure. What we report are honest proxies: the clippings that went live, the channel reach estimate, the lift in brand search on Google, and referral traffic from links. PR effects compound over time, so we read the trend, not a single data point.

does a small business need pr or should it run ads first

Honestly, running ads first often makes sense if your need is fast, measurable sales. PR fits better when you are building long-term credibility, have a genuinely newsworthy moment, or want to strengthen trust before a big offer. We will recommend the order that makes the most sense for your stage, not the most expensive one.

Have a Story Worth Telling?

Start with a short conversation. We will help map the story angle and the channels that make the most sense for your goal, honest about the odds.

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