Digital Ads
Ads Measured by ROAS, Not Just Clicks
Rupiah spent should return as more rupiah earned. We run Meta, Google, and TikTok ads against one honest measure: how much revenue comes back for every rupiah spent.
cara menghitung roas
How to read one ad funnel
Before we talk budget, understand the math first. This is a sample calculation of how ad spend turns into sales, and where the ROAS figure comes from.
| Funnel stage | Figure |
|---|---|
| Impressions | 200,000 |
| Clicks (2% CTR) | 4,000 |
| Leads (5% of clicks) | 200 |
| Sales (20% close) | 40 |
| Ad spend | Rp 10,000,000 |
| Revenue (40 × Rp 1,050,000) | Rp 42,000,000 |
| ROAS (revenue ÷ spend) | 4.2x |
iklan meta google atau tiktok
Which platform fits you
There is no single best platform. The right one matches how people buy your product. Here is how to choose.
| Criteria | Meta Adschoose this if your product is visual and impulse-bought | Google Adschoose this if people already search for your solution | TikTok Adschoose this if your audience is young and video-first |
|---|---|---|---|
| Buying intent | Latent demand, created | Active demand, already searched | Discovery through entertainment |
| Main format | Visual feed, Reels, Story | Text on search results + Shopping | Short entertaining video |
| Strongest for | Products that look appealing | Urgent needs and searched-for services | Young brands and shareable products |
| Cost per click | Medium | High on competitive keywords | Low, but needs volume |
kenapa iklan saya belum profit
Why day one is not the real picture
Honest ads start with the right expectations. These are the things most often misread, and what is actually happening.
The first few days feel wasteful
That is the learning phase. The algorithm needs conversion data (usually around 50 conversions per ad set) to learn who buys. Before that, cost is high and unstable. We read the trend, not a single day.
Lots of cheap clicks, but zero sales
Cheap clicks can mislead. A high CTR with no conversions means you are drawing the wrong people, or the landing page is weak. Clicks are not the goal. Sales are, and that is what we optimize for.
ROAS starts strong then slowly drops
Your audience tires of seeing the same ad. That is normal. The fix is not more budget, but fresh creative and rotated messaging angles. We schedule refreshes before ad fatigue erodes results.
Budget is raised suddenly and results collapse
A sudden budget jump often resets the learning phase, so the ad set starts over. We scale gradually so stable performance is not disrupted.
Build Your Ads Brief
Answer a few questions and get the right ad-strategy recommendation.
pertanyaan soal jasa iklan digital
Honest questions about digital ads
what is the minimum budget to start meta ads
There is no magic number, but too small a budget keeps the algorithm stuck in the learning phase. As an honest rule of thumb, set aside enough to reach around 50 conversions per month per ad set. We help calculate that threshold from your product price and targets, not a guess.
does duomark guarantee a specific roas or sales figure
No, and be wary of anyone who guarantees it. ROAS depends on your product price, margin, seasonality, and offer quality, much of which is outside our control. What we guarantee is disciplined management, correct tracking, and honest reporting on what works.
why do my ads get clicks but no sales
Usually one of three: targeting draws the wrong people, the landing page is slow or unconvincing, or the offer is not strong enough. A click is only half the story. We trace the whole funnel from ad to checkout, not just blame the ad.
is it better to run ads myself or use an agency
If your budget is small and you have time to learn, running it yourself often makes more sense. An agency is worth it once spend is large enough that optimization, creative testing, and clean tracking make a real difference. We will say plainly if you are not there yet.
how long until ads become profitable
The learning phase usually takes the first 1-2 weeks before performance stabilizes. After that, whether it is profitable depends on your margin and offer. We flag from the start which are quick wins and which need a few test cycles, so your expectations are right.
do i need a website before advertising
For most goals, yes. A fast, convincing landing page often decides results more than the ad itself. If your site is not ready, we will recommend fixing that first rather than burning budget sending people to a leaky page.
Ready to Size Up Your Ads?
Start with an ads audit and see the platform, budget, and realistic ROAS target for your business.